Hitmakers – The changing face of the music industry

Hitmakers. Groundbreaking artists. Visionary industry players and companies. Innovative technology. These crucial components have shaped the music business over the past 100 years, changing pop culture in the process. The music industry once again is undergoing seismic transformation. A $45 billion dollar industry has shrunk to $15 billion. YouTube is the new radio, the development goes from vinyl to CD to download to stream. Is the game changing? Hitmakers will provide a road map through the decades - the major happenings and characters of the record industry. The record business is inherently cyclical - a generation of rock and roll impresarios finds itself facing the challenges of the digital age. But one thing that never changes is the need for the catalysts and eyewitnesses, „record men/women“, and the great artists. They are the hitmakers. Besides artists like Melissa Etheridge, Questlove, Lorde and Steve Aoki who deliver insight into their personal story of success, we meet game changing artist managers, music label mavericks, historians and journalists who will put into perspective the world that surrounds the hitmakers.